For any B2C business to succeed, they need to make sales. It needs to guide its customers into completing a transaction using a sales funnel. This same notion of leading the process to purchase applies online, too. For social media, it’s about creating brand awareness, then giving consumers something to…

It’s easy to want to go directly to your best offer when selecting which lead magnet form would generate the most signups or leads for your organization. …

The World Economic Forum recounted the grim reality for American small businesses. Their dim outlook stems from the fast economic downturn that happened before our very eyes. If the government did not intervene, the circumstances would have been worse. With the vaccine rates going up, we are heading toward brighter…

Are you selling a product online? Make sure you have an effective sales page! A sales page is where you sell a product to your customers. This can be your landing page, home page, or any page on your website. …

Email marketing is an important part of many businesses. More than just growing your email list, you want more subscribers to actually read your emails and turn them into customers. You need to consistently and effectively engage your subscribers if you want to succeed in doing this. I understand how…

Getting backlinks is one of the essential pillars of search engine optimization (SEO) and digital marketing as a whole, as it’s a powerful way to improve your rankings and establish yourself as an industry leader. Backlinks are hyperlinks from other websites that redirect to your site. They provide an excellent…

We may not have yet invented flying cars as the people from the past have hoped, but none can deny that today’s technology is more advanced than ever. Although magic doesn’t exist, the recent innovations may as well be the closest thing to what we believe is sorcery! The world…

The way business is conducted is rapidly changing. Just comparing the best practices in 2015 compared to today is almost unthinkable. In many ways, it’s impressive that most businesses are keeping up and further innovating various industries. …

Running a business means understanding its core aspects and how you can further its growth. In the case of marketing, the funnel is crucial to converting prospects into customers, who might also spread the word about your brand. While you could spend hours creating an email series featuring your product’s…