Alexandria Taylor Cox

Digital Marketing: what it really is today and why it is the key to business growth

It is not enough to develop websites or manage social channels. The true meaning of digital marketing lies in the joint use of all available online tools, in the omnichannel approach, in new technologies, and in the analysis of customer data. Digital transformation is above all organizational: this is how the CMO can orient the company to the customer and obtain successful results.

Marketing Funnel: Awareness, Interest, Desire, Action, Loyalty